Senior Copywriter

<meta><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"=""><span style="color:rgb(0,0,0);font-size:16pt;white-space:pre-wrap;">The Role</span><span style="color:rgb(0,0,0);font-size:17pt;white-space:pre-wrap;"> </span></h2><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Shift is seeking an experienced Senior Copywriter to join the Content Studio. This role focuses on email marketing with an emphasis on innovation and personalized content. Our Writers collaborate closely with Designers, Strategists, and Developers to create highly dynamic experiences that stand out in the inbox. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST).</span></p><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"=""><span style="color:rgb(0,0,0);font-size:16pt;white-space:pre-wrap;">What You'll Accomplish </span></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Write compelling email marketing content led by a defined strategy. </span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Collaborate with Designers to create unified messaging. </span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Prioritize creating accessible, inclusive content.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Stay up-to-date on email marketing trends and best practices.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Cultivate a strong understanding of the client’s brand voice.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Clearly and confidently communicate ideas to the internal team and clients.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Identify opportunities for testing and optimization. </span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Manage multiple projects and deadlines simultaneously.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Identify risks and issues and troubleshoot the root cause, escalating as appropriate.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:28pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"=""><span style="color:rgb(0,0,0);font-size:16pt;white-space:pre-wrap;">What You Bring </span></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">8+ years experience as a Copywriter or similar role.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Experience mentoring or managing team members.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Excellent writing and editing skills with a keen eye for detail.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Ability to develop and maintain content calendars.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Experience with using data and analytics to glean insights and inform content decisions.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Strong understanding of email marketing best practices and industry trends.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Excellent communication and collaboration skills.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Working knowledge of WCAG as it applies to email.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Ability to work effectively in a fast-paced, deadline-driven environment.</span></li><li style="color:rgb(15,35,45);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">Experience with luxury brands or the Financial Services industry is preferred.</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"=""><span style="color:rgb(0,0,0);font-size:17pt;white-space:pre-wrap;">What We Offer</span></h2><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Competitive compensation aligned with your experience and impact</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Remote flexibility </span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Collaborative culture that values diverse perspectives and innovative thinking</span></li><li style="color:rgb(0,0,0);margin:3px 0px;font-size:11pt;line-height:1.6;letter-spacing:0.25px;"><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Work that makes a measurable difference for your clients</span></li></ul><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"=""><span style="color:rgb(0,0,0);font-size:17pt;white-space:pre-wrap;">Why SHIFT:</span></h2><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.</span></p><h2 style="font-family:" basel="" grotesk",arial,sans-serif;line-height:1.6;font-size:29pt;font-weight:600;letter-spacing:0.5px;margin-top:18px;margin-bottom:4px;padding-left:0px;"=""><span style="color:rgb(0,0,0);font-size:17pt;white-space:pre-wrap;">Comp & Benefits</span></h2><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">The salary range for this role is $78,000 to $90,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities. In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(15,35,45);font-size:11pt;white-space:pre-wrap;">We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Candidates must have current US or Canada work authorization. For US candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">No relocation assistance can be offered at this time.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">All inquiries are held in strict confidence.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p>