Marketing Communications Manager

Key Responsibilities

Brand Strategy & Development

• Lead the overall corporate communications function by shaping and driving strategic messaging that aligns with the organization's vision and objectives to elevate the brand positioning.
• Ensure consistency in brand messaging, tone of voice, and visual identity across all communication platforms.
• Serve as the custodian of the Brand and oversee the development of integrated communication frameworks that enhance both internal alignment and external visibility.

Marketing Campaigns (Online & Offline)

• Spearhead product launches and seasonal campaigns that connect emotionally with all hotel guest.
• Own the end-to-end campaign lifecycle, from the concept to the execution stage plus the campaign analysis.
• Collaborate closely with other depts such as sales, food & beverage, and front desk teams to ensure every campaign is aligned and impactful.

Media & Influencer Management

• Provide strategic direction on media outreach, influencer seeding, and brand partnerships to ensure alignment with brand objectives & positioning
• Build and maintain high-level personal relationships with key media, KOLs, and brand ambassadors to enhance brand visibility and credibility.
• Responsible for all presentation of hotel information in the media, on industry websites and directories and all other relevant online and paper-based publications.

Content & Creative Direction

• Plan & develop growth strategies and oversee content direction across various communication platforms
• Guide creative teams and freelancers to produce brand-aligned content that can maximize brand exposure.