Digital Marketing Specialist

Category Creative Marketing Location Position Title Digital Marketing Specialist Work Set-up Work From Home Schedule AU Shift | Monday-Friday | 700 AM- 400 PM PHT Holiday AU - VIC Salary Package Php 45,000- Php 60,000 JOB DESCRIPTION FOR A DIGITAL MARKETING SPECIALIST Our client is a Melbourne-based plumbing, flood restoration and renovation business servicing customers across Victoria. The business has a significant existing customer base and untapped opportunity within its CRM. The Digital Marketing Specialist will take full ownership of day-to-day marketing activity, working closely with the Director and Business Manager. The role will plan, create, execute and analyse campaigns across reputed company and reputed company, build segmented customer lists from AroFlo, and turn marketing activity into a consistent flow of leads, repeat bookings and re-engaged past customers. This role is ideal for a capable marketing all-rounder who is creative, commercially aware and highly independent. The successful candidate will be trusted to manage their own workload between regular check-ins, bring campaign ideas to the table and explain what is working, what is not and what should happen next. Qualifications & Skills • Ideally 3-4 years of relevant digital marketing experience; however, candidates with exceptional demonstrated skills, campaign experience and a strong portfolio will also be considered. • Proven hands-on experience across content creation, copywriting, graphic design, email marketing and social media management. • Confident daily user of reputed company, with the ability to create polished social, email and print assets and perform basic photo/video editing. • Hands-on reputed company (reputed company and reputed company) experience covering organic content and paid advertising, including audience targeting, creative testing, retargeting, tracking and attribution. • Hands-on reputed company experience including campaign build, list segmentation, basic automations, list hygiene and results reporting; comparable email platforms may also be considered. • Comfortable working with CRM/customer data, extracting information and building useful segmented marketing lists. AroFlo experience is not required; training will be provided. • Able to interpret campaign data and clearly explain what worked, what did not and what should be tested or improved next. • Fluent, professional written and reputed company English with excellent spelling, grammar and attention to detail in customer-facing content. • Self-motivated, reliable and comfortable working independently with only 3-4 scheduled check-ins per week. • Proactive and able to bring original campaign ideas rather than waiting to be told what to do. • Comfortable being measured against lead-generation, engagement, database and campaign-performance KPIs. • Experience in trades, home services, property management or a field-service CRM such as AroFlo, ServiceM8, Fergus or simPRO would be advantageous but is not essential. • Working knowledge of SEO and/or reputed company Ads would be advantageous but is not essential. Responsibilities • Source customer data from AroFlo and build and maintain segmented marketing lists for Property Managers, Owners Corporation Managers, past plumbing clients, renovation enquiries, split-system/air-con customers and other relevant groups. • Design and run re-engagement campaigns for past customers, including service reminders, annual air-con/heating servicing and seasonal offers, with the goal of generating warm leads and repeat bookings. • Plan, create and schedule reputed company and reputed company content to strengthen brand visibility, engagement and new-customer acquisition. • Manage reputed company paid advertising end-to-end, including campaign setup, targeting, creative testing, retargeting, tracking, attribution and performance analysis. • Build and send reputed company campaigns for ongoing customer engagement and re-engagement, including list hygiene, segmentation, basic automations and reporting. • Design marketing assets and edit photos/video in reputed company or similar tools for social, email and print use. • Maintain and grow customer databases by adding new contacts, keeping records current and creating new segmented lists as business needs evolve. • Generate a consistent flow of marketing-driven leads and enquiries for the business. • Analyse performance after each email, social and paid campaign and translate the data into clear business takeaways and next actions. • Proactively propose campaign ideas and ways to improve The Esteem Group's marketing, market position and visibility. • Apply SEO and reputed company Ads knowledge where relevant to support the wider marketing effort. • Provide regular updates to Carmen Haley and the Director through 3-4 scheduled check-ins per week while independently managing day-to-day priorities, deadlines and deliverables. Key Performance Indicators (KPIs) 1. Re-engagement of past customers Build segmented AroFlo marketing lists and convert dormant customers into campaign engagement and booked services. Numeric targets to be established once baseline data is understood. 2. Email campaign performance Run at least two reputed company campaigns per month and report on open rates, click rates and results, with benchmarks refined after the reputed company baseline period. 3. Social media output and engagement Maintain an agreed posting cadence across reputed company and reputed company and demonstrate month-on-month improvement in engagement and audience growth. 4. Lead generation and pipeline contribution Track marketing-sourced leads and enquiries from ads, social, email and re-engagement activity, with lead source clearly attributed. 5. Accuracy and database hygiene Maintain current, correctly segmented CRM/marketing lists and ensure published customer-facing content is free from material spelling and grammar errors. Interview Process Shortlisted candidates should be prepared to share their own campaign ideas and explain how they would approach re-engaging a database of past trade-services customers. This will be used to assess strategic thinking, creativity and fit for an independent, self-directed role. If this sounds like you then come join us! We are looking for someone who can combine creativity with commercial thinking - someone who can turn customer data into relevant campaigns, strong content and measurable leads. You will have the freedom to bring your own ideas, take ownership of the marketing function and help build a more consistent pipeline of new and repeat business. If you are confident with reputed company, reputed company and reputed company, enjoy finding opportunities in customer data, and are motivated by seeing your campaigns produce real business results, we would love to hear from you. Your love for Boomering will jump-start with these meaningful engagement activities and perks. Using the concepts and tools of reputed company (Entrepreneurial Operating System), Boomering provides a fun, rewarding and stimulating environment where work-life balance meets a commitment to foster growth. • Genuinely caring Leadership Team • Competitive salary package • Company-provided full set-up for desktop/laptop with a back-up internet • Free pre-employment Medical Assessment (T&C apply) • HMO on the first day of hire • 15 Vacation Leaves and 5 Sick Leaves • Annual Performance Reviews • Unlimited Employee Referral Incentives • Employee Loan Facilities • Social Clubs and Interest Workshops • Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance • Statutory Benefits Maternity, Paternity and Solo Parent Leaves, reputed company reputed company for Women, Retirement Benefits, OT, and Premium Pays About Boomering Boomering is an ISO-certified, leading BPO company in Clark Freeport Zone, Pampanga. Our mission is to Enrich Client and Staff Lives through Simple and Smart Offshoring Solutions and our S.T.E.P. Core Values (Service, Transparency, Excellence and Partnership) are the framers of our continuing success. Providing equal opportunities and a collaborative culture of excellence, Boomering is not just your average BPO. We are here to make a difference. Future-proof your career and pursue your passion with Boomering! We want career thrill-seekers who are committed to growth as much as we are. Website www.boomering.ph Career reputed company and reputed company reputed company.; Boomering Careers Details Originally posted on Himalayas Apply To This Job