Data Analyst II

About the position

The Data Analyst II is a practitioner-level role designed for an analytics professional eager to master the intersection of marketing technology and healthcare business outcomes. In this role, you will play a vital part in delivering product and data analytics solutions for leading healthcare organizations, specializing in the healthcare digital experience. You will work within a collaborative, cross-functional consulting team, using data-driven insights to support strategic business decisions, improve digital experiences, and drive measurable outcomes. This role requires hands-on experience in product and web analytics with proficiency in Adobe Customer Journey Analytics (CJA). The ideal candidate is a curious \"builder\" who is ready to move beyond the \"how\" to master the \"why,\" bridging the gap between complex technical features and tangible business value for our clients.

Responsibilities

• Set up, configure, and maintain tracking on healthcare websites and mobile apps to capture critical data points across user journeys.
• Serve as a contributor on Adobe CJA implementations and ongoing support engagements—configuring data views, building workspace projects, and troubleshooting data discrepancies.
• Work with engineering teams to implement and test tags and scripts using tools like Freshpaint or Tealium, ensuring accurate and HIPAA-compliant data collection.
• Design and maintain tracking plans, including event naming conventions.
• Produce high-quality client deliverables, including initial performance reports and solution documentation.
• Analyze web and product analytics data to identify user behavior patterns, conversion trends, and opportunities for optimization.
• Develop insights, dashboards, and regular reports using platforms like GA4, Heap, and Adobe CJA, ensuring clarity and relevance for healthcare stakeholders.
• Utilize SQL, Python, or R to query, clean, and transform large datasets, enabling detailed analyses that drive client decision-making.
• Own individual work streams within larger enterprise projects, hitting deadlines consistently while proactively communicating progress and potential blockers.
• Present findings and recommendations clearly and conversationally during ad-hoc project milestone meetings, adapting to client needs and anticipating concerns.
• Educate clients on best practices for analytics tracking, data interpretation, and the strategic use of analytics for business growth.
• Analyze client requests to surface underlying business drivers and identify when to escalate risks or flag expansion opportunities.
• Operate with a \"builder\" mindset, staying updated on industry trends in healthcare analytics, compliance, and data privacy.
• Occasional travel to client sites (approx. 5-10%) and attendance at the annual company meeting.
• Performs other duties as assigned that are reasonably within the scope of this position.

Requirements

• 2+ years of experience with digital analytics, technical consulting, or related analytical fields.
• Demonstrated hands-on experience with Adobe Customer Journey Analytics (CJA) (implementation, workspace analysis, or configuration).
• Proficient in data analysis, including data cleaning, transformation, and interpretation.
• Bachelor’s Degree or equivalent work experience (CS, MIS, or Data Science preferred).
• Must be legally authorized to work in the United States.

Nice-to-haves

• Proficiency in tag management platforms (Freshpaint, Tealium) and data visualization tools (Looker Studio, Tableau, PowerBI).
• Strong SQL skills (complex queries, database optimization) and experience with R and/or Python.
• Adobe certifications (e.g., CJA Business Practitioner) are strongly encouraged.
• Experience in healthcare analytics, including familiarity with HIPAA compliance and unique healthcare data challenges.

Benefits

• Generous paid time off
• Generous health, dental, and vision insurance
• 401k with fully vested company matching
• Long-term & short-term disability