Creative Strategist, AppLovin (E-Commerce)

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  • Fully remote
  • Any time zone
  • Freelance/part-time to start, growing with account load
  • Strong English required
About AppixAds AppixAds is a performance marketing agency specializing in AppLovin advertising for DTC e-commerce brands ($5M-$100M revenue). On AppLovin, creative is the targeting - the algorithm finds the audience based entirely on how people interact with the ads. That makes creative strategy the single biggest performance lever on this channel, and it's why this role exists.

Client growth has been accelerating, and we're expanding the creative side to be ready for the clients ahead. You'll start with a few accounts to get a feel for how we operate - depending on workload and fit, you'll either go deep on our biggest accounts or cover creative strategy across the portfolio.

The Role

You own creative strategy for AppLovin accounts - and only AppLovin. No Meta, no TikTok deliverables. Your job: figure out what's winning, understand why, and turn that into the next round of creatives that scale.

What you'll own:

  • Performance analysis
    • Dig into live accounts, identify the best-performing creatives, and articulate why they win: hooks, angles, formats, personas
  • Iteration strategy
    • Turn winner analysis into concrete iteration ideas: new hooks on proven angles, restructured concepts, next tests worth running
  • Creative briefings
    • Write clear, production-ready briefs for editors and production partners - reference creatives, hook variations, structure, captions
  • AppLovin-native thinking
    • Strategy across the formats that matter on this channel: 9:16 video, statics, interactives/playables, and endcards (which work like a product page and get optimized like one)
  • Communication
    • Tight loop with our media buyers, the founder, editors and client teams: what's being tested, what's working, what's next
Who We're Looking For Must-haves:
  • Cross-category e-commerce creative insight
    • You've worked across several e-com verticals (beauty, supplements, pets, apparel, home) and can read what makes an ad convert in each. You're not a one-niche specialist. If one-niche, then you should be an A-Player of well-known brands.
  • Analysis-first approach
    • Your iteration ideas come from performance data and winner breakdowns, not from taste alone
  • Briefing quality
    • You can hand a brief to an editor and get back what you intended, without three rounds of clarification
  • Strong professional English
    • All briefs, analysis, and client communication run in English
  • Self-directed
    • You get accounts, data access, and context. You drive the creative roadmap from there.
Big advantages:
  • AppLovin creative experience
    • This is the single biggest plus. You've built or directed creatives that ran on AppLovin and you know how the channel behaves differently from Meta. Best case: you've done it across several e-commerce brands.
  • AppLovin gaming/app creative experience
    • Also valuable. You understand the ad environment, the formats, and what holds attention in a gaming context - the e-com layer can be learned.
  • AI content creation skills
    • You can produce AI-generated video and content yourself using tools like ElevenLabs, AI video generators, and image models - best case, the editor only needs to combine your assets into the final cut.
  • Hands-on production skills (editing, statics, endcard building) - not required, but strategists who can prototype their own ideas move faster
  • Experience working directly with media buyers in a performance feedback loop
What You Get
  • The chance to shape creative for some of the biggest and fastest-scaling DTC brands in e-commerce right now
  • Case studies you build for your own track record - creative-driven scaling stories you can point to for the rest of your career
  • A channel where your work is the main lever - on AppLovin, creative wins or loses the account, so your impact is directly visible in the numbers
  • An AI-first way of working - Claude is part of our daily workflow for analysis, briefing, and creative breakdowns
  • Direct line to the founder and media buyers, fast decisions, zero agency bureaucracy
  • Freel
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