CDP Architect / Lead, [Customer Data Platform]

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<h1><strong>Hi there!</strong></h1><p style="min-height:1.5em">We're <a target="_blank" rel="noopener noreferrer nofollow" href="https://sweedpos.com/#/"><strong>Sweed</strong></a>, a product-driven startup building an all-in-one <strong>cannabis retail platform</strong>. We’re looking for a <strong>CDP Architect / Lead, Customer Data Platform</strong> to help us design and build our Customer Data Platform from the ground up.</p><h1><br><strong>About Us</strong></h1><p style="min-height:1.5em"><strong>At Sweed</strong>, we’re reimagining how cannabis retailers operate. Our <strong>enterprise-grade platform</strong> combines <strong>POS, eCommerce, Marketing, Analytics and Inventory Management </strong>into a single, seamless solution—eliminating the need for multiple third-party tools.</p><p style="min-height:1.5em">We believe in <strong>simplicity, efficiency, and innovation</strong>. That’s why we build for <strong>scalability and performance</strong>, making life easier for cannabis retailers while driving real business growth.</p><h1><br><strong>Why We’re Doing This</strong></h1><p style="min-height:1.5em">At <strong>Sweed,</strong> we believe in the <strong>medicinal potential of cannabis.</strong> It has been shown to help with chronic pain, anxiety, depression, and many other conditions. Despite the lingering stigma, we see <strong>cannabis as a powerful tool for improving lives.</strong></p><p style="min-height:1.5em">The <strong>industry is evolving rapidly, </strong>and we’re here to drive that transformation—making cannabis retail more <strong>efficient, accessible, and customer-friendly.</strong></p><h1><strong><br>Where We Are Now</strong></h1><p style="min-height:1.5em">We’ve been on the market for <strong>7 years,</strong> continuously growing and refining our product. </p><p style="min-height:1.5em">Our focus is on <strong>earning customer trust</strong>, which means constantly <strong>improving our delivery processes</strong> and <strong>rolling out new features</strong>. At the same time, we navigate the <strong>complex legal landscape</strong> of the cannabis industry, ensuring our platform remains compliant and future-proof.</p><h1><br><strong>Team Structure</strong></h1><p style="min-height:1.5em">Our <strong>total team size is over 200 people</strong>:</p><p style="min-height:1.5em"><strong>The development team is distributed globally </strong>and organized into <strong>cross-functional product teams.</strong> These teams typically consist of 8–12 members, including front-end and back-end developers, QA specialists, and analysts. <br>Each team is led by a Team Lead and a Product Owner, ensuring effective collaboration and clear direction.<br>Meanwhile, our<strong> CEO, account managers, and customer success team are based in the USA</strong>, working closely with us to align product development with business and user needs.</p><p style="min-height:1.5em"></p><h1><strong>Who are we looking for?</strong></h1><p style="min-height:1.5em">This is a 0→1 role: we’re not looking for someone who has only configured an off-the-shelf CDP vendor. We’re looking for a hands-on architect who can define the foundation of the platform, build the core data capabilities, and help turn customer data into a scalable product layer across POS, eCommerce, Marketing, Analytics, and Inventory.</p><h1><br><strong>What You’ll Be Working On</strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Design and build the CDP from scratch: data ingestion, identity resolution, unified profile, activation.</p></li><li><p style="min-height:1.5em">Establish a multi-tenant architecture with data isolation by client and by state.</p></li><li><p style="min-height:1.5em">Build the AI enrichment layer: segmentation, predictive models (CLV, churn, propensity, next-best-product), and LLM-based preference enrichment.</p></li><li><p style="min-height:1.5em">Ensure privacy-by-design and compliance in a regulated vertical.</p></li><li><p style="min-height:1.5em">Work cross-functionally with product, engineering, marketing, and clients.</p></li></ul><p style="min-height:1.5em"></p><h1><strong>What We’re Looking For</strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience building a CDP from scratch (0→1) or scaling one substantially - not just operating someone else's solution.</p></li><li><p style="min-height:1.5em">Identity resolution: deterministic and probabilistic profile matching.</p></li><li><p style="min-height:1.5em">Data engineering: ingestion pipelines, streaming, warehouse/lakehouse, reverse ETL.</p></li><li><p style="min-height:1.5em">ML for customer data: segmentation, propensity/churn/CLV, recommendation approaches; understanding of how to embed LLM enrichment.</p></li><li><p style="min-height:1.5em">Experience in building preference capturing engines</p></li><li><p style="min-height:1.5em">Privacy/compliance: GDPR/CCPA, consent management, data minimization.</p></li><li><p style="min-height:1.5em">Multi-tenant SaaS architecture and data isolation.</p></li><li><p style="min-height:1.5em">Understanding of the martech ecosystem and channel activation.</p></li></ul><p style="min-height:1.5em"></p><h2><strong>Nice to have</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience in regulated verticals (cannabis, fintech, healthcare/PHI, pharma).</p></li><li><p style="min-height:1.5em">Knowledge of cannabis specifics: track-and-trace (Metrc/BioTrack), TCPA, age verification.</p></li><li><p style="min-height:1.5em">Composable CDP on an in-house stack (not only Segment/mParticle).</p></li><li><p style="min-height:1.5em">Retail/e-commerce domain experience.</p><p style="min-height:1.5em"></p></li></ul><h2><strong>What Else Matters?</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Execution focus </strong>–<strong> </strong>You are not only good at defining direction, but also at driving delivery and making things happen.</p></li><li><p style="min-height:1.5em"><strong>Resilience and judgment </strong>– You are comfortable working through ambiguity, pressure, competing priorities, and tough stakeholder conversations.</p></li><li><p style="min-height:1.5em"><strong>Practical AI mindset </strong>– You are curious about AI and can identify where it creates real product or business value, without treating it as hype.</p></li></ul><p style="min-height:1.5em"></p><h1><strong>What We Offer</strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Salary in USD</strong> (B2B contract with the US company)</p></li><li><p style="min-height:1.5em"><strong>100% remote</strong> – We’re a remote-first company, no offices needed!</p></li><li><p style="min-height:1.5em"><strong>Flexible working hours</strong> – Core team time: 09:00-15:00 GMT (flexible per team)</p></li><li><p style="min-height:1.5em"><strong>20 paid vacation</strong> days per year</p></li><li><p style="min-height:1.5em"><strong>12 holidays</strong> per year</p></li><li><p style="min-height:1.5em"><strong>3 sick leave</strong> days</p></li><li><p style="min-height:1.5em"><strong>Medical insurance </strong>after probation</p></li><li><p style="min-height:1.5em"><strong>Equipment </strong>reimbursement (laptops, monitors, etc.)</p></li></ul><p style="min-height:1.5em"></p><h1><strong>Hiring Process</strong></h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Recruiter Call (45 minute)</p></li><li><p style="min-height:1.5em">Technical Interview (60 min)</p></li><li><p style="min-height:1.5em">Final Interview (up to 60 min)</p></li></ul>

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